High. Low. Good Design isn't Just a Dime / by Lynnea Schwieters

As I peruse my monthly Veranda (my favorite), Elle Decor, and Architectural Digest magazines, page by page taking in all the different environments, I often fall in love with a certain space or particular furniture piece. What draws me is often something small but it (design) is all in the details. Later, I fervently search web sites such as Pottery Barn or Room and Board for some semblance of the unique pieces I see in editorials, only to see the same silhouette over and over. Why don't companies like Crate and Barrel offer something to their customers that stands out? All it takes is a little attention to detail. I recently submitted an application to Crate and Barrel for a upholstery design competition and they asked me, 'what could we do to better serve our customers?' All I could think of at that moment was their uninspiring line of accessories but now I wish I would have said 'can you please stop selling the same thing as everyone else?' Comments, recommendations, and resources are welcome.