design

Site: Sweetwater Letterpress by Lynnea Schwieters

I recently paid a visit to local letterpress shop - Sweetwater Letterpress - to learn the ins and outs of the decades old craft - I love everything handmade : )

 

Meet Marc Wilczak, ex-industry cat, local Venice homie, and owner/printer at Culver City's SweetWater LetterPress. He was kind enough to take us on a 'tour' of his small studio and regaled the stories of each of his machines. All of which were salvaged and brought back to life for printing the company's completely custom designs for stationary, business cards, invitations, and cards.

 

 The letterpress technique dates all the way back to the mid 15th century but machines invented during the Industrial Age made the process easier and thus more popular as a means of printing. Today the process is still very hands on, the latest modern 'touch'  is a water wash photopolymer plate that is used to achieve the relief in the paper. The photopolymer plates are super thin and much easier to make in comparison to the late technique of zinc plates which are heavy and created need for large storage areas.   

  

 Now I'm craving a beautiful letterpress card design of my own : )

 

Site by Lynnea Schwieters

Rose Avenue, east of Main Street in Venice, CA is close to becoming the new Abbott Kinney. Not the replacement, but a much welcomed addition to my favorite area in Los Angeles. New kid on the block, Moon Juice, is a cutting edge cold press juice store that will send you away with a cure for just about any ailment. Hangover? Grab the Turmeric Gold. Need a boost? Goodness Greens will satisfy and leave you feeling smart and healthy. Feeling anxious? Cilantro, Lime and Celery will calm you down. Moon Juice also serves up home made almond drinks, all kinds of wellness shots including brain powering E3 Live and healing Aloe Vera, as well as yummy snacks such as Turkish Figs and Almond Butter. YUM! Go today!!